This mini-promotional Iron Week is picking up steam. The more we browse our Internet feeds. The more stuff we stumble upon.
Mashable reports Marvel and Zumboi got together and birthed a monstrously interactive free iPhone/iPod Touch app promoting that new IRON MAN II movie you may have heard about.
Zumobi designed the app to fit in with the existing Iron Man motif. The graphics and colors match the film and comic series, and elements of the apps control panel mimic the HUD (heads-up display) that resides inside Tony Stark’s Iron Man helmet.
The video clips feature a variety of TV commercials for Iron Man 2 and its tie-in sponsors (like Dr Pepper and Audi) and there are also links to clips from the film, which match up with what Marvel has been posting to its official YouTube (YouTube) page.
Mashable also talks about Marvels future plans with Android and that an iPad application is coming. More importantly, something we almost skipped over, this Iron man application extends beyond simply building hype for the IRON MAN II movie. The Iron Man app will continue to feed you information on all things Iron Man after the movie is but a (hopefully) pleasant memory.
The news section is one of the most interesting because it gathers news not just about the film, but about the comics and the related universe as well. So fans can read details about upcoming books in Avengers series (or looks at past books), find out about collectibles or special edition memorabilia that’s coming out, get a look at movie posters, movie clips and more.
This is the kind of forward thinking branded mobile applications that is of interest to us.
