Posts Tagged branding
2012 Olympics Mascots Revealed: Amorphous Hunks of Metal Brought Alive via a Rainbow, No Really
Posted by mistergroonk in Marketing, Sport, World on May 21, 2010
We’re pretty sure Mighty Orbots needs to be notified.
Olympic committee of making mascots meant to inspire the sportsmanship and challenges of a worldwide sporting event, what have you been smoking? Sure it’s nice you got a group of second graders to participate in the design of the characters. But does it have to look like a bunch of second graders designed the things?
It all began with Izzy, didn’t it? You saw Atlanta throw their hands up in the air in 1996, give up on creativity, and figured this gives you the right to follow suit and no one else would notice or care.
Well, it doesn’t.
Now you go back to the drawing board and start over. Tell the press these metallic future Doctor Who monsters were just a joke. Go to your artists. Wine them. Dine them. Don’t let them leave the gilded dungeon you’ve set up for them until they’ve conceived a proper mascot. A mascot that can be proudly broken down into D&D alignment charts on the side of good, like the 2010 Vancouver Olympic mascots.
You have 2 years to right this wrong, London. Don’t make Atlanta’s mistake.



