Remember that OK Go “treadmill dance” video I gushed over weeks ago?
All the smart people are catching on to the sheer coolness of it, too. Watching Kulash talk about the vid on Colbert I was astonished to learn that they did the thing all by themselves. That makes it all the more special.
The industry is undergoing a slow, at times painful change from the old way of marketing CDs and TV music videos to going digital with music distribution and online videos, which fans view on the Internet or via media players like Apple Computer Inc.’s popular iPod.
Sites such as YouTube, MySpace, PureVolume and others allow aspiring artists to post videos, usually grainy lo-fi productions, at little or no cost.
[…]
“We’re lucky we’ve had some great ideas,” says Damian Kulash, 29, lead singer of OK Go.
“The treadmill video, for instance, was my sister’s idea … and it didn’t require a lot of money,” he said.
“A Million Ways,” made in just five takes, is not only one of the most-viewed videos on YouTube but also one of the most-imitated. Hundreds of spoofs of the dance moves have been added to the site by fans performing everywhere from high school proms to wedding parties.
Don’t be stupid, be smart. Watch more OK Go.
(via 7d)
