Are you happy now, Boston?
10 other cities ran the exact same campaign and managed to not fear getting blown up.
NEW YORK (CNNMoney.com) — The head of Cartoon Network resigned Friday after the network’s guerilla marketing scheme for one of its shows went bad last week and led to a bomb scare in Boston – a fiasco that cost its parent company $2 million.
In a letter to employees, Jim Samples, the general manager and executive vice president of the network, wrote: “I deeply regret the negative publicity and expense caused to our company as a result of this campaign. As general manager of Cartoon Network, I feel compelled to step down, effective immediately, in recognition of the gravity of the situation that occurred under my watch.”
Turner Broadcasting System and Interference Inc. agreed to pay $2 million to make amends for last Wednesday’s bomb scare in Boston, the Massachusetts attorney general said Monday.
How it all started:
Boston Police should watch more Adult Swim
(via ONTD)
