One Expensive ‘Mug’


(AP) A jury has awarded $15.6 million to a man whose image was used for years without his permission on Taster’s Choice coffee labels.
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Russell Christoff, a former model from Northern California, posed for a two-hour Nestle photo shoot in 1986 but figured it was a bust ? until he stumbled across his likeness on a coffee jar while shopping at a drug store in 2002.

[…]

He first came across his picture while shopping for bloody mary mix, and says there’s a good reason he didn’t spot it sooner.

“I don’t buy Taster’s Choice,” he said. “I do beans.”

(via 7d)