The Godsend Institute


The Godsend Institute appears to be the first bona fide human reproductive cloning institute, according to its website.

The institute has no qualms about its true goal. Its scientists aren’t trying to cure the world’s ills; they want to “create life from life.” The center’s visionary and founder is Dr. Richard Wells, one of the top fertility experts in the world.

The website is seductively professional-looking. It features bird’s-eye photographs of a sprawling facility, state-of-the-art equipment and smiling families once touched by tragedy, now embracing their cloned-back-to-life children. It sounds too amazing to be true, and, of course, it is. Dr. Richard Wells also happens to be the name of the fertility doctor played by Robert De Niro in Lions Gate’s upcoming sci-fi film, Godsend.

The website bears no mention of the movie, but a WhoIs search shows that Lions Gate owns the domain name. Also, the fact that Jeremy Walker, the publicist who instigated the Blair Witch Project Web chatter, is doing Godsend’s publicity is a strong indication that the two are connected. Walker and representatives from Lions Gate did not return phone calls requesting clarification on who exactly developed the site and what they hoped to accomplish.

Clever bit of marketing. Nice to see the someone from Blair Witch can still do good stuff.

Grab a look at the trailer.