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June 06, 2007
London did Something Horrible to 2012 Olympics Logo
The jagged emblem is based on the date "2012" and comes in a series of very bright shades of pink, blue, green and orange in a modern take on the Olympic colours.
Lord Coe, chairman of the London 2012 organising committee said: "This is the vision at the very heart of our brand.
"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world. It is an invitation to take part and be involved.
The only reason it would "reach out to young people" is because the damn thing looks like a 6 year old let his 3 year old brother play with photoshop for an afternoon.
Get off it, London. Rethink that noise. Previous Olympic logos managed to not look like a hot mess.
And your noise apparently induces brain sickness:
A segment of animated footage promoting the 2012 Olympics has been removed from the organisers' website after fears it could trigger epileptic seizures.[...]
Christopher Filmer rang BBC London 94.9FM to say he suffered a seizure while watching the footage on television and his girlfriend also suffered a fit and needed hospital treatment.
"The logo came up on TV and I was thinking about the 2012 Games and then I was out," he said.
(via telegraph.co.uk, warrenellis, bbc news)
Posted by Groonk at June 6, 2007 06:34 AM | Ministry of Marketing, Sport
