Panama Puts Whiskey in a Can, Splits Scotch Drinkers in Twain
This idea disturbs and intrigues us.
Having said that we’re damn sure there’s no way one can appear badass drinking whiskey from a can rather than a glass bottle. It simply can’t be done.
A Panama-based company believes outdoor drinkers would prefer to crack open a tin rather than lug round a bottle of their favourite tipple.
Now bosses at Scottish Spirits – which retains an office in Glasgow – is testing out the novelty on its Caribbean and South American markets.
But last night the Scotch Whisky Association said it would try to ban the cans for breaching international labelling rules.
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Categories: Food, Marketing Culture, dram in a can, let's have a drink, Panama, Scotch, South America, whiskey
